Privacy Policy

Last Updated: April 24, 2025

Performance PPX, LLC ("Performance PPX", "PPX", "us", "we", or "our") has created this Privacy Policy ("Policy") in order to comprehensively inform individuals about our privacy practices and to demonstrate our firm commitment to privacy. This Privacy Policy describes how we collect, use, disclose, transfer, store, retain or otherwise process your personal information in the course of performing our general business activities, which includes the administration of our website and related sub-domains (the "Website") and in email, text, and other electronic messages between you and us (collectively, our "Services").

When we refer to "you" or "your," we mean the person about whom we collect personal information or data. If the person accessing the Website does so on behalf of, or for the purposes of, another person, including a business or other organization, "you" or "your" also means that other person, including a business organization, if applicable.

We generally provide our Services to businesses and not to individual consumers. However, in the course of providing our Services, we may collect personal information of individuals, as will be described in this Policy. This may include personal information that we collect about you when you visit our Website, your business contact information if we provide our Services to a company that you work with, or if you are a sole proprietorship and you engage with our Services.

Please read this Policy carefully. Our Policy includes:

1. General Disclosures

Our data centers and Website are hosted in the United States. If you are visiting this Website from outside of the United States, please note that by providing us your information it is being stored or processed in the United States where our data center and servers are located and operated. The laws of the United States may not be as protective as those in your own country.

This Policy applies only to our Website and Services, and not to other companies' or organizations' websites, mobile applications and services to which we link. We are not responsible for the privacy practices of other businesses or the content of other websites, including any websites that may indicate a special relationship or partnership with us (such as co-branded pages or "in cooperation with" relationships). To ensure protection of your privacy, always review the privacy policy of the companies with whom you engage.

2. What Information We Collect and Disclose and For What Purposes

In the course of performing our Services, we collect a variety of different kinds of personal information from a variety of different individuals. What information we collect and the purposes for which it is collected will depend on the context of our activities or the Service that is being performed. Therefore, just because this Policy lists a particular data collection practice does not mean that we have necessarily collected that data from you. Instead, please review the applicable disclosures below to learn about how we may have collected personal information from you depending on how you have interacted with us.

Website Visitors

If you visit our Website:

  • We may collect online identifier, geolocation, internet, electronic network activity and device information relating to you.
  • We may use this information to operate our sites and provision them to you, personalize your use of our sites, measure, and to track and analyze trends and usage in connection with your use or the performance of our sites.
  • We generally collect this information from you directly, although we may collect information from referring websites or from our information technology, security and site hosting providers.
  • We may disclose this information to our service providers, affiliates, and operational vendors.
  • We may sell this information to our marketing and analytics vendors for the purposes of online marketing.
  • We may share this information with our marketing vendors for the purposes of targeted advertising or cross-contextual behavioral advertising.

Identifier Information

The personal information we collect may include your internet protocol (IP) address and online identifiers.

  • Sources of Collection - We may collect your personal information from:
  • you, directly
  • referring websites
  • Internet service providers
  • our IT vendors
  • our site security vendors
  • Business Purpose of Collection - The purposes of our collection, use and disclosure include to:
  • personalize and facilitate your use of our sites
  • enforce any applicable terms of service or other applicable agreements or policies
  • secure our networks, systems and databases against external threats
  • develop, maintain and enhance our sites, products and services
  • marketing our products and services
  • as required by law
  • to defend claims brought against us, to investigate violations of law or breaches of our own internal policies
  • Categories of Recipients - We may disclose your personal information to:
  • our service providers
  • our affiliates
  • our operational vendors
  • our marketing vendors
  • our analytics vendors

Internet, Electronic Network Activity and Device Information

The personal information we collect may include information about your browsing history, search history, and information regarding your interaction with our Website, applications, or advertisements, including the type of device you use, your device's unique ID, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, browsing information, session summary information, file attributes (including attributes for photos, videos, music, and documents), wireless network information, download information, type of cellular network, motion sensor data, external storage usage information, performance information, and cookie information.

  • Sources of Collection - We may collect your personal information from:
  • you, directly
  • referring websites
  • Internet service providers
  • our IT vendors
  • our site security vendors
  • Business Purpose of Collection - The purposes of our collection, use and disclosure include to:
  • personalize and facilitate your use of our sites
  • enforce any applicable terms of service or other applicable agreements or policies
  • secure our networks, systems and databases against external threats
  • develop, maintain and enhance our sites, products and services
  • marketing our products and services
  • as required by law
  • to defend claims brought against us, to investigate violations of law or breaches of our own internal policies
  • Categories of Recipients - We may disclose your personal information to:
  • our service providers
  • our affiliates
  • our operational vendors
  • our marketing vendors
  • our analytics vendors

Geolocation Data

The personal information we collect may include your physical location, such as your city, state, country, and/or postal code.

  • Sources of Collection - We may collect your personal information from:
  • you, directly
  • referring websites
  • Internet service providers
  • our IT vendors
  • our site security vendors
  • Business Purpose of Collection - The purposes of our collection, use and disclosure include to:
  • personalize and facilitate your use of our sites
  • enforce any applicable terms of service or other applicable agreements or policies
  • secure our networks, systems and databases against external threats
  • develop, maintain and enhance our sites, products and services
  • marketing our products and services
  • as required by law
  • to defend claims brought against us, to investigate violations of law or breaches of our own internal policies
  • Categories of Recipients - We may disclose your personal information to:
  • our service providers
  • our affiliates
  • our operational vendors
  • our marketing vendors
  • our analytics vendors

3. Personal Information Relating to Children

Our Website and Services are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us using the contact information provided in the "Contact Us" section below.

4. How Long We Retain Your Information

We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

5. Marketing and Promotional Communications

We may use your personal information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

6. Links to Other Sites

Our Website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

7. Security

The security of your personal information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.

8. Your Data Rights

Depending on your location and subject to applicable law, you may have the following rights with regard to the personal information we control about you:

  • The right to request confirmation of whether Performance PPX processes personal information relating to you, and if so, to request a copy of that personal information;
  • The right to request that Performance PPX rectifies or updates your personal information that is inaccurate, incomplete or outdated;
  • The right to request that Performance PPX erase your personal information in certain circumstances provided by law;
  • The right to request that Performance PPX restrict the use of your personal information in certain circumstances, such as while Performance PPX considers another request that you have submitted;
  • The right to request that we export to another company, where technically feasible, your personal information that we hold in order to provide services to you;
  • Where the processing of your personal information is based on your previously given consent, you have the right to withdraw your consent at any time; and
  • Where we process your information based on our legitimate interests, you may also have the right to object to the processing of your personal information. Unless we have compelling legitimate grounds or where it is needed for legal reasons, we will cease processing your information when you object.

9. Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit our California Privacy Notice page.

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided in the "Contact Us" section below.

10. How We Process Data Rights Requests

To exercise your data rights, please contact us using the contact information provided below. In your request, please make clear what personal information you would like to access, correct, update, suppress, or delete.

We will respond to your request consistent with applicable law. We may need to retain certain information for recordkeeping purposes or to complete transactions that you began prior to requesting a change or deletion.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions, please contact us at: www.performanceppx.com/contact.

Who is Tony?

Hi, I'm Tony, the Founder!

I have 20+ years of international experience in market research, digital marketing, and online advertising. I'm dedicated to elevating your dental practice in the digital world.

My passion is delivering data-driven strategies with measurable success in lead generation, new patient acquisition, and existing patient retention.

My approach is simple: Growth!

What does PPX mean?

In the 1990s, Pay-Per-Click (PPC) redefined and revolutionized digital advertising. It was a groundbreaking concept that led to the birth of a little known company and pioneering startup called Google.

A lot has changed in 30 years! Today, people interact in more ways beyond clicking. We tap, swipe, zoom, pinch, speak, nod, blink, and wave.

The "X" in PPX is all those things... and more.

Former Roles with Leading Companies

  • Head of Performance, GroupM Nexus
  • Presales Director, Dentsu Merkle
  • Senior Director of Solutions, comScore
  • Client Solutions Manager, Nielsen